Porta Outdoorfurniture
Content Production & Catalogue

Next to the interior concepts I did for the Client Porta while working at P8 Media, I also concepted, organised and executed for more than 3 years, the outdoor furniture production for them (see the other Porta Case Project). Every year we optimized the catalogues look, side spreads with old and new-to-come pictures. On the basis of the catalogue the pictures were planned and later executed. The workfield for me ranged from the whole Customer Support, to Shootingorganisation, location scouting and modelbooking, timetables, product overview check and organisation after delivery, production meetings with the whole team, to the art direction on set. A lot as you can imagine. The shootings mostly took part in late summer upfront for the next year and ranged from a 2 weeks production to a 4 weeks production, always up to the new product range for the year.

The content outcome (pictures and sometimes also some film-snippets) were used to fill the developed editorial concept for the catalogue as planned, but of course was also part of the Social Media and Onlineshop Content for the Client.